“Without TikTok, you can’t achieve anything as an artist today”\u2014statements like this are circulating everywhere on the internet, in workshops, and at industry events. This guide addresses questions about which social media channels are currently important for musicians, what role the algorithm plays, and how musicians can identify their target audiences and develop individual strategies. <\/p>\n\n
In addition to our handbooks and guides, we want to provide you with a knowledge collection that offers links to external know-how material from the pop culture cosmos. A knowledge collection thrives on the participation of its users, so feel free to send us an email at mail@popboard.nrw if you have further ideas for entries or your own projects that we should publish here. <\/p>\n\n The Self-Employment Starter Kit from PRO MUSIK offers freelance music professionals valuable tips and information to help them successfully navigate self-employment.<\/p>\n\n\n\n The goal is to make all important information for career starters visible and available at a glance, to prevent newcomers from making the same mistakes today that were made 20 years ago.<\/p>\n<\/details>\n\n Track ready, plan missing? From now on: Ask the ARTIST NAVIGATOR! <\/p>\n\n\n\n The new AI tool from Rockcity Hamburg for your digital release planning. Whether track, EP, or album\u2014free and available 24\/7, here you get excellent guidance, valuable tips & tricks from industry experts\u2014and plenty of know-how on topics such as: budget planning & funding, studio search & production, GEMA, digital distributors, playlist marketing, release strategies, cover art, photos, reels and video production, PR and social media marketing, merchandising, streaming, MPN, and much more. <\/p>\n<\/details>\n\n The Handbook of Funding Opportunities for Pop Music in NRW is a research guide through the world of federal, state, and municipal funding and offers to sort through this jungle. Clearly structured and in short texts, it becomes apparent what is directed at whom and where to find further information and applications. <\/p>\n\n With its broad range of information for associations, Vereinsknowhow.de is a unique project in the German-speaking world and provides information on topics such as bookkeeping, donation law, or tax returns.<\/p>\n<\/details>\n\n Whether you dream of intimate club concerts, want to rock stadium shows, or plan sustainable festivals, LiveKulturWissen is your platform for everything related to live culture.<\/p>\n\n\n\n Whether intimate concerts, stadium shows, or multi-day festivals\u2014here you’ll find a growing collection of knowledge, experiences, and practical reports from experts, organizers, researchers, and artists.<\/p>\n<\/details>\n\n The two handbooks published by Verband Impuls Brandenburg help, on the one hand, to strengthen the festival scene in all its concerns and needs and, on the other hand, to support initiatives with a cultural focus in rural regions that are interested in creating “third places.”<\/p>\n<\/details>\n\n Progressive digitalization in the areas of music production, distribution, and marketing has created a multitude of new possibilities. On the other hand, many things have also become more confusing and even more complicated. This guide is therefore intended to provide you with guidance on what needs to be considered in connection with an audio release in the current situation. <\/p>\n\n The Handbook on Digitality is the result of research on the status quo of digital work in the cultural life of NRW. Tools and platforms were researched in the areas of marketing\/promotion, recording, networking, (work) organization, presentation, and last but not least: “making money in the digital space.” <\/p>\n\n Since the release of ChatGPT in November 2022, events have been unfolding at a rapid pace: more and more offerings, tools, and software are flooding the market. <\/p>\n\n With this AI Handbook, PopBoard NRW offers assistance to provide interested parties with an overview, shed light on the jungle of offerings, and encourage further engagement. <\/p>\n\nPRO Musik Starterkit & Artist Elevator<\/summary>\n
Artist Navigator by Rockcity Hamburg<\/summary>\n
Funding and Financing<\/h2>\n\n
Handbook of Funding Opportunities for Pop Music in NRW<\/h3>\n\n
Knowledge Collection<\/h3>\n\n
Know-How for Associations and the Nonprofit Sector<\/summary>\n
LiveKulturWissen<\/summary>\n
How To Festival, How To Third Places<\/summary>\n
Music Production and Digitality<\/h2>\n\n
Music Production Guide<\/h3>\n\n
Handbook on Digitality<\/h3>\n\n
AI Handbook<\/h3>\n\n