{"id":21046,"date":"2023-11-23T14:33:01","date_gmt":"2023-11-23T13:33:01","guid":{"rendered":"https:\/\/www.popboard.nrw\/music-workshop-day-bochum-on-10-12-2023\/"},"modified":"2023-12-05T16:34:55","modified_gmt":"2023-12-05T15:34:55","slug":"music-workshop-day-bochum-on-10-12-2023","status":"publish","type":"post","link":"https:\/\/www.popboard.nrw\/en\/music-workshop-day-bochum-on-10-12-2023\/","title":{"rendered":"Music Workshop Day Bochum, On 10.12.2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21046\" class=\"elementor elementor-21046 elementor-20975\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1c48bb elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"a1c48bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49d8612\" data-id=\"49d8612\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d5998 elementor-widget elementor-widget-image\" data-id=\"60d5998\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-1024x1024.jpg\" class=\"attachment-large size-large wp-image-20976\" alt=\"\" srcset=\"https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-1024x1024.jpg 1024w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-300x300.jpg 300w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-150x150.jpg 150w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-768x768.jpg 768w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-570x570.jpg 570w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-500x500.jpg 500w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-1000x1000.jpg 1000w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-700x700.jpg 700w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080-650x650.jpg 650w, https:\/\/www.popboard.nrw\/wp-content\/uploads\/2023\/11\/231116_02_SvO_PBN_0051_Social_Media_Themenreihe_Music_Workshop_Bochum_Neuland_1080x1080.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c11dfd6\" data-id=\"c11dfd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77aa837 elementor-widget elementor-widget-text-editor\" data-id=\"77aa837\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\"><div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\"><p dir=\"auto\"><span style=\"color: #000000;\"><span style=\"caret-color: #000000;\">PopBoard NRW goes Bochum! Shortly before the end of the year we offer on 10.12. another Music Workshop Day in cooperation with the <span style=\"color: #00aae2;\"><a style=\"color: #00aae2;\" href=\"https:\/\/musikbuero-bochum.de\">Bochum Music Office <\/a><\/span>in Bochum. In the rooms of the cozy <span style=\"color: #00aae2;\"><a style=\"color: #00aae2;\" href=\"https:\/\/www.neuland-bochum.de\/#1\">Neuland <\/a><\/span>in the center of Bochum, there will be an afternoon of workshops focusing on <strong>AI and digitality in music<\/strong>. Steffen Geldner gives tips on TikTok, Tommy Finke on musical work with artificial intelligence and Felix Weis discusses the theoretical and practical use of Midi. To round things off, Maria Basel will give a concert for everyone.<\/span><\/span><\/p><p dir=\"auto\"><strong><span style=\"color: #000000;\">PROGRAM<\/span><\/strong><\/p><p dir=\"auto\"><span style=\"color: #000000;\"><strong><br \/><span style=\"color: #dc0078;\"><span style=\"color: #00aae2;\">\u25ba <\/span><\/span><\/strong>15:00 &#8211; 16:30 | &#8220;TikTok for musicians&#8221; with Steffen Geldner <\/span><\/p><p dir=\"auto\"><span style=\"color: #000000;\"><strong><span style=\"color: #dc0078;\"><span style=\"color: #00aae2;\">\u25ba <\/span><\/span><\/strong>15:00 &#8211; 18:30 | &#8220;MIDI control&#8221; with Felix Weis<\/span><\/p><p dir=\"auto\"><strong><span style=\"color: #00aae2;\">\u25ba<\/span><span>\u00a0<\/span><\/strong><span style=\"color: #00aae2;\"><span style=\"color: #000000;\">17:00 &#8211; 19:00 &#8220;Music production\/composition <span style=\"caret-color: #00aae2;\">and<\/span> beatmaking with AI&#8221; with Tommy Finke<\/span><\/span><\/p><p dir=\"auto\"><span style=\"color: #000000;\"><strong><span style=\"color: #dc0078;\"><span style=\"color: #00aae2;\">\u25ba <\/span><\/span><\/strong><span style=\"color: #dc0078;\"><span style=\"color: #00aae2;\"><span style=\"color: #000000;\">20:00 &#8211; 20:45 | Concert with Maria Basel<\/span><br \/><\/span><br \/><\/span><\/span><\/p><p dir=\"auto\"><span style=\"color: #000000;\"><strong><span style=\"color: #dc0078;\">\u25ba <\/span><\/strong>Free registration is now possible via the following e-mail address: <\/span><span style=\"color: #00aae2;\"><br \/><a style=\"color: #00aae2;\" href=\"mailto:beratungsstelle@promusikverband.de\">workshops@popboard.nrw <span style=\"color: #000000;\">(Please indicate which workshops you would like to participate in when registering)<\/span>.<\/a><br \/><\/span><\/p><p><span style=\"color: #000000;\">Venue: Neuland, Rottstra\u00dfe 15, 44793 Bochum<\/span><\/p><p>\u00a0<\/p><\/div><p dir=\"auto\"><strong><span style=\"color: #000000;\">MORE INFO:<\/span><\/strong><\/p><div><p><span style=\"color: #000000;\"><span style=\"caret-color: #000000;\"><b>15:00 &#8211; 16:30 | TikTok for musicians with Steffen Geldner<\/b><\/span><\/span><\/p><\/div><div><div>\u00a0<\/div><div><div><p><span style=\"color: #000000;\"><u>Brief description<\/u><\/span><\/p><p><span style=\"color: #000000;\">TikTok has been one of the most important tools in the digital marketing mix of artists and labels for some time now: 80% of the tracks in the Spotify Viral Charts are almost exclusively influenced by the platform and its strong connection to music. In German-speaking countries, users from the music industry are still cautious and the platform is polarizing, but all musical niches and age groups are now successfully represented on TikTok. In this workshop, Steffen Geldner introduces TikTok as a marketing tool for musicians. Digital self-marketing has changed fundamentally in recent years. While it used to be possible to grow quickly and organically through good content, the marketing of music content has become much more complex due to algorithm- and data-driven platforms. TikTok (still) has the opportunity to grow quickly organically and without the use of large budgets. After an introduction to the TikTok algorithm, Steffen goes into the connection between TikTok and music and talks about the sounds and artist page, playlists and targeting, among other things. In this workshop, participants will also be taught in a practical way which content currently works best on TikTok and how it can be used most effectively. Increasing reach, hashtags and analytics are also part of this workshop. An essential part of the lecture consists of the presentation of best practices from various musical niches. The workshop ends with a walkthrough of the TikTok Ads Manager.<\/span><\/p><\/div><\/div><div>\u00a0<\/div><div><p><span style=\"color: #000000;\"><u>Steffen Geldner<\/u><\/span><\/p><p><span style=\"color: #000000;\">Steffen Geldner is the founder of BERMVDA, a collective for talent, music and marketing. In this context, he takes care of the management of musicians and influencers and runs the antischlager label. He also advises creative professionals in the field of digital marketing. He is also a lecturer at universities in Germany, Europe and the USA, focusing on digital music marketing. He also gives social media workshops &#8211; always with a focus on the music industry. He worked for six years as a project manager for digital innovation at the Popakademie Baden-W\u00fcrttemberg, where he developed the curriculum with a digital focus, among other things. Together with Kim Hoss, he published the podcast &#8220;So ist das Leben&#8221;.<\/span><\/p><div><p><span style=\"color: #000000;\"><b>15:00 &#8211; 18:30, &#8220;MIDI control&#8221; with Felix Weis<\/b><\/span><\/p><p><u style=\"color: #000000;\">Brief description<\/u><\/p><p><span style=\"color: #000000;\">The workshop covers the theoretical basics of Midi, areas of application, signal flows and the structure of a control system (PC, iPad, interface). There will also be practical insights into existing projects and programming demonstrations using examples.<\/span><\/p><\/div><div><div>\u00a0<\/div><div><p><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Felix Weis<\/span><\/span><\/p><p><span style=\"color: #000000;\">Felix Weis&#8217; musical career began at the age of 15 as a singer in a trash metal band. Since then he has played in several bands of different styles as a singer and\/or guitarist. <\/span><span style=\"color: #000000;\">Started learning and applying audio production in 2012. With the appearance of the Kemper amp in 2012, he finally began to deal with the topic of midi control in order to get his feet free on stage as a singer and guitarist of WalzWerk.<\/span><\/p><\/div><\/div><\/div><\/div><div><p><span style=\"color: #000000;\"><span style=\"caret-color: #000000;\"><b>17:00 &#8211; 19:00 &#8220;Music production\/composition and beatmaking with AI&#8221; with Tommy Finke<\/b><\/span><\/span><\/p><p><u style=\"color: #000000;\">Description <\/u><\/p><p><span style=\"color: #000000;\">Tommy Finke shows current AI tools for music production and composition and how you can still create songs, beats and compositions organically and humanely, how you can use them to make your mixes sound better and how you can overcome musical writer&#8217;s block in dialog with the AI tools. The future is now but can we handle it?<\/span><\/p><\/div><div><div>\u00a0<\/div><div><p><span style=\"color: #000000;\"><u>Tommy Finke<\/u><\/span><\/p><p><span style=\"color: #000000;\">Tommy Finke was born in Bochum in 1981 and lives from making music. He runs the mini-label &#8220;Retter des Rock Records&#8221;, performs his songs and writes theater music under the name TD Finck von Finckenstein. From 2015 to 2020 he was musical director at Schauspiel Dortmund, and since the coronavirus pandemic he has been working as a freelance composer again, including at the Berliner Ensemble and the Volkstheater in Vienna. At Dortmund Musik, he is responsible for digital music and works with immersive sound and Dolby Atmos in his recording studio.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PopBoard NRW goes Bochum! Shortly before the end of the year we offer on 10.12. another Music Workshop Day in cooperation with the Bochum Music Office in Bochum. In the rooms of the cozy Neuland in the center of Bochum, there will be an afternoon&#8230;<\/p>\n","protected":false},"author":4,"featured_media":20977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/posts\/21046"}],"collection":[{"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/comments?post=21046"}],"version-history":[{"count":4,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/posts\/21046\/revisions"}],"predecessor-version":[{"id":21051,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/posts\/21046\/revisions\/21051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/media\/20977"}],"wp:attachment":[{"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/media?parent=21046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/categories?post=21046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.popboard.nrw\/en\/wp-json\/wp\/v2\/tags?post=21046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}