We would like to provide you with concrete assistance with our guidelines. The focus was therefore on pragmatic and user-friendly preparation.

Social media guidelines for musicians – a guide to strategies and activities

“Without TikTok, you can’t achieve anything as an artist these days” – phrases like this are circulating in abundance on the internet, in workshops and at industry events. Our guide addresses questions such as which social media channels are currently important for musicians, what role the algorithm plays and how musicians can determine their target groups and find individual strategies.

Thanks to the authors Verena Bößmann and Nicolaj Gruzdov from the music marketing agency Dunstan Media for creating this guide.

► Now available at www.popboard.nrw/leitfaeden